Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and service line marketing leadership.
Implement and campaign/initiative-specific digital marketing plans that leverage the new CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.
Develop and continually monitor market and competitive analyses.
Provide campaign management for all service line marketing campaigns.
Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion.
Ensures project timelines are being met and that they incorporate appropriately with offline marketing efforts.
Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies.
Assisting in planning and executing marketing initiatives through a variety of channels (web, social media, email, etc.).
Support the planning and maintenance of the organization’s social media presence.
Help educate service line leadership, service line marketing staff, and physicians on digital marketing best practices.
Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts.
Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.
Contribute to patient journey mapping and document patient paths to service/purchase for service lines.
Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.
Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
Quantify initiatives and goals and demonstrate progress and successes of marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.
Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.
What You Will Need:
Bachelor’s degree in Marketing, Business, IT, Communications, or related field and 3-5 years of experience.
The Service Line Marketing Specialist holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue. This position reports to the Service Line Marketing Manager.
AdventHealth Greater Orlando (formerly Florida Hospital) is one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.